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  • Writer's pictureRevolta

The zombification of photography

In the ever-evolving landscape of photography, a phenomenon has emerged—a zombification of the art form. It manifests as new photographers, driven by the allure of trends and misguided content, stumble into the realm of image-making. Much like the undead, they move in a directionless pursuit, lured by the transient glow of fashionable techniques and fleeting aesthetics. The essence of photography, once anchored in individual expression and storytelling, succumbs to the relentless chase for likes and popularity. As John Berger might observe, the true spirit of capturing moments is lost, replaced by a mindless pursuit of conformity.

Social media, often hailed as a democratizing force in the visual realm, paradoxically distances photography from its rich history and medium. In the age of instant gratification, the scrolling thumb dictates the fate of an image. The nuanced narratives and the painstaking craftsmanship of yesteryears succumb to the swipe culture. The democratization becomes a double-edged sword, diluting the essence of photography as a medium for authentic self-expression and cultural documentation. Berger's critical eye would discern how the immediacy of social media, though connecting us globally, fractures the continuity of photographic discourse, leaving fragments of disconnected imagery in its wake.

Capitalism, with its insatiable appetite for standardization, casts a shadow over the unique language of photography. The patronizing embrace of mass appeal often leads to a homogenization of visual language. In this era of Instagram filters and presets, the individual voice is drowned in a sea of indistinguishable aesthetics. As Berger would lament, capitalism's propensity to commodify and standardize stifles the diversity that makes photography a vibrant reflection of our multifaceted world. The art form becomes a marketable product, losing its essence as a mode of expression that speaks to the varied experiences and perspectives of humanity.

In the midst of this zombification, the distortion of photographic intent by social media, and the standardization enforced by capitalism, there remains hope. In the spirit of Berger, we must resist the allure of trends, reclaim the narrative from the superficial gaze of social media, and defy the pressures of a homogenizing market. Through this resistance, we can revive the authentic soul of photography—a medium that, at its core, captures the essence of our diverse human experiences and transcends the limitations imposed by fleeting trends and capitalist conformity.

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